Ouch: Galaxy smartphones drop seven spots in U.S. brand loyalty
Concluding updated: September 15th, 2020 at x:48 UTC+01:00
Samsung certainly hasn't been at the top of its smartphone game this twelvemonth, and the world'south largest flagship market place has been paying attention. More specifically, a newly published brand loyalty study suggests the Seoul-based tech behemothic lost a lot of consumer goodwill in the Us over the course of this twelvemonth, dropping from 3rd to tenth identify in the grand scheme of things. Meanwhile, Apple tree, its largest rival in the country, went from 8th for 4th.
Meaning that right now, Domino's Pizza and Abode Depot accept Samsung beat on the make loyalty front. And whether this is more of a reflection of how merciless U.S. consumers are toward peak brands or another reminder of Samsung's 2020 struggles is beside the point; though information technology's probably a combination of both. What the company will surely want to focus on instead is how to bounce back from this disappointing consequence as apace as possible.
Samsung and Apple pretty much traded places compared to 2019
Not that it'southward much of a alleviation, but this year still hasn't been as tough on Samsung'south brand as it was on the rest of the company's operations. That is to say, everyone from Canadians to the bulk of Asians is still pretty infatuated with the Milky way make as of this year, studies have shown. Samsung smartphones still existence awesome is about the merely thing Western Europeans and the Brexit crowd can currently agree on.
And even as its stateside consumer cred plummeted overall, Samsung did pretty well in the U.S. 5G segment and then far. Well, information technology's the merely one that did anything, but you can simply crush what's in forepart of y'all. And then, in other words, no, Samsung'due south smartphone brand definitely hasn't been free-falling globally like Brand Keys' latest survey would accept you believe.
And permit it be remembered thatSamMobilewasn't lacking in hardcore Samsung loyalists even amongst all the chaos of 2020. Hither's to hoping next year won't test our loyalties equally much – or perchance yous accept another wishes? Permit us know in the comments!
Source: https://www.sammobile.com/news/ouch-galaxy-smartphones-drop-seven-spots-in-u-s-brand-loyalty/
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